What comes to mind when you hear the phrase "closing the back door"? Do you first think of getting newcomers connected . . . or of keeping the members you already have?
"Closing the back door" has been used in traditional sales for at least the last five decades. The premise behind it is simple: it is easier and more effective to retain current customers than it is to find new ones. This phrase was adapted by the Church Growth movement in the 1970s and 1980s.
Within the local church, closing the back door means that we are meeting the needs of both those who are just entering our fellowship, as well as, those who are already connected. The results are the same—in both cases people who feel accepted loved and needed will maintain their connection.
There are four progressive phases to the challenge of Closing the Back Door—all of which are held together by communication. ACS Technologies has multiple solutions for each phase.
